Series
The ongoing layer between full audits: verifying a specific link is still live, catching silent link rot before it compounds, and recovering value from backlinks pointing at dead URLs.
link-monitoring
Nothing in Search Console or Google Analytics flags a backlink the moment it dies, which is exactly why link rot piles up for months before an audit finds it. This piece covers why backlinks rot mechanically, why the referral and SEO loss both hit at once, and how to run a lightweight, tiered monitoring cadence that catches decay while it is still an easy fix.
link-monitoring
A full backlink audit is a point-in-time review; monitoring is the ongoing habit that catches what changes in between. This piece covers three things worth checking continuously: whether a specific link is still live, how much of a profile has quietly decayed, and what's actually worth doing once a broken link turns up.
link-monitoring
A backlink returning a 200 status code isn't proof it's still doing its job — the link itself can be edited out, retargeted, tagged nofollow, or deindexed while the page around it stays completely unchanged. This piece walks through each failure mode and a practical process for catching them, combining bulk HTTP checks with the manual spot-checks automation alone will miss.
link-monitoring
A backlink pointing at a 404 hasn't disappeared, it's just stopped doing anything for you. This piece walks through the recovery workflow once you've found dead-URL backlinks in bulk: when to redirect, when to restore the original page, when outreach is worth the effort, and when to let a low-value link go, plus how to prioritize a long list by which referring domains actually matter.