Terms of Service

These terms are an agreement between you and Immortal Reality PA LLC ("we", "us"), the operator of bklink at bklink.uk. By creating an account or using the service you agree to them. If you are agreeing on behalf of a company, you confirm you are authorised to bind it.

Who this service is for, and which terms apply to you

bklink is built for businesses, agencies and independent professionals doing SEO and backlink work. We do not require you to be a company, and individuals are welcome. Because both use the service, some terms differ depending on which you are:

• You are a business customer if you use the service for a trade, business, craft or profession. Everything on this page applies to you, including the sections marked business customers only.
• You are a consumer if you use it wholly outside any trade or profession. Everything applies to you EXCEPT the sections marked business customers only — those do not bind you at all.

Your statutory rights come first. Nothing here removes a protection your local consumer law gives you. Where a term on this page conflicts with one of those protections, the protection wins, whether or not that is repeated next to the term.

What the service does

bklink analyses backlink profiles. It resolves where each linking publication is hosted, inspects whether a link is live and whether it passes authority, and produces an estimated market value for the profile.

Valuations are estimates, not appraisals. They are derived from third-party authority scores, traffic signals and our own pricing model, and they describe what comparable links have sold for — not what any link will earn you, what it is worth to a search engine, or what anyone will pay you for it. Do not represent our figures to a client as a guaranteed or independently certified value.

Accounts

• Accounts are currently created by us on request. You are responsible for keeping your password secure.
• You are responsible for everything done through your account.
• Tell us promptly at support@bklink.uk if you believe your account has been accessed by someone else. You can end all of your sessions immediately from the account settings page.
• One person or organisation per account. Do not share credentials with people outside your organisation.
• You must be at least 16 years old to hold an account, and old enough to enter a contract where you live.

Acceptable use

You agree not to:

• submit URLs or domains you have no legitimate interest in auditing;
• use the service to attack, overload or probe any third-party site — our checks fetch the pages you submit, so submitting a target you do not have a relationship with makes us a party to that traffic;
• attempt to circumvent rate limits, billing, or the isolation between accounts;
• resell or redistribute raw third-party vendor data obtained through the service as a standalone data product;
• use automated means to extract the service's data beyond your own reports.

We may suspend an account that does any of the above. We will tell you why, except where doing so would compromise security, break the law, prejudice an investigation, expose another customer, or help someone continue the abuse. In those cases we will tell you as much as we reasonably can.

Your data

You keep ownership of the backlink lists, documents and campaign data you upload. You grant us only the licence needed to run the service on your behalf: to store that data, fetch the URLs in it, send the domains to the third-party vendors listed in our Privacy Policy, and generate your reports.

We do not sell your data, and we do not use one customer's campaign data to build a product for another beyond Aggregated Data, defined below.

Aggregated Data means information derived from your use of the service that has been aggregated or de-identified so that it cannot reasonably be used to identify you, any individual, or your confidential business information. In practice this means facts about the public internet — that a given domain resolves to a given host, or that a category of publication tends to carry a certain authority score. It never includes your backlink lists, documents, campaign data or reports in identifiable form. We may use Aggregated Data to operate and improve the service.

Our intellectual property

We own the service and everything we built to run it: the software, interfaces, valuation methodology and models, report formats and templates, database design, documentation, and the bklink name and marks. Nothing in these terms transfers any of it to you.

You may use the reports we generate for you freely — internally, with clients, and in your own work product. That licence does not extend to reselling raw vendor data as a standalone data product, or to copying the service itself.

If you send us feedback or suggestions, we may use them without obligation or payment to you. This does not give us any rights in your Confidential Information.

Indemnity — business customers only

This section does not apply to consumers. If you use bklink wholly outside a trade or profession, you owe us no indemnity and may skip to the next section.

If you are a business customer, you will defend us against, and cover, any third-party claim, loss, damage, fine or reasonable legal cost arising from: your breach of these terms; data you submitted that you had no right to submit; your use of the service infringing someone else's rights; or your violation of applicable law. We will tell you promptly about any such claim, let you control its defence, and cooperate at your expense. You may not settle in a way that admits fault on our part, or requires anything of us, without our agreement.

Confidentiality — business customers only

Each party will protect the other's Confidential Information with at least reasonable care, and use it only to provide or receive the service. Confidential Information means non-public information disclosed by one party to the other that a reasonable person would understand to be confidential — for you that includes your backlink databases, unpublished campaign plans, client lists and research; for us it includes our non-public methodology and pricing models.

This does not apply to information that:

• is or becomes public through no fault of the receiving party;
• the receiving party already knew without a duty of confidence;
• the receiving party developed independently without using the other's Confidential Information; or
• is lawfully received from a third party with no duty of confidence.

Either party may disclose Confidential Information where the law requires it, giving the other reasonable notice first where it is lawful to do so.

Your responsibility for what you submit

This section exists because of how the service works: we fetch the URLs you give us. When you submit a target, our servers request those pages on your instruction, and the site's operator receives that traffic from us.

You represent, each time you submit a URL or domain, that:

• you have the right to instruct us to access it;
• doing so will not cause us to breach any law, contract, access restriction or third-party right;
• it is not behind authentication, a paywall or any access control you are not authorised to pass; and
• you are not using us to reach a target you could not lawfully reach yourself.

In addition to the acceptable-use rules above, you must not use the service to:

• reach credential-protected or authenticated resources without authorisation;
• bypass or circumvent authentication, access controls, or robots and crawl directives;
• generate request volumes intended to burden a target site; or
• audit a target where you have no authorisation and no legitimate interest.

You remain responsible for your instructions. Where the law provides us a remedy for misuse — fraud, intentional misconduct, unlawful use or infringement — that remedy is unaffected by anything in these terms.

Data protection

How we handle personal data is set out in the Privacy Policy. If you are a business and the material you submit contains personal data that you control, our Data Processing Addendum applies automatically and forms part of these terms — you do not need to sign anything. Our security practices are described on the Security page, and every third party that processes data for us is listed at subprocessors.

Third-party data

Reports include data from third parties, including Ahrefs and DataForSEO. That data is provided under their terms and licences, is supplied "as is", and may be wrong or out of date. Domain Rating data is provided by Ahrefs under the Ahrefs Domain Rating licence. We are independent of, and not endorsed by, any of these vendors. The current list is on our subprocessors page.

Parts of the service depend on third parties we do not control. Those providers may change their interfaces, restrict or reprice their data, or stop offering it. If that happens, the affected functionality may change or become unavailable, and that is not a breach of these terms by us. We will tell you if something material changes, and where a paid action can no longer be delivered you are not charged for it.

Payment

The service uses a prepaid wallet. You add funds, and each action deducts its price. Prices are shown before an action runs. Payments are processed by Stripe; we do not receive or store your card details. Refunds are governed by our Refund Policy, which also explains what wallet funds are and how they are treated.

Prices exclude applicable taxes unless stated otherwise. Where we must collect VAT, GST or sales tax it is calculated at checkout. You are responsible for any other taxes arising from your purchase, except taxes on our own income.

Availability

We do not offer a service level agreement. The service is provided on a best-efforts basis and may be unavailable for maintenance, third-party outages, or reasons outside our control. We are a small operation without 24/7 on-call cover, and we would rather say so than imply otherwise.

Neither party is liable for failing to perform because of events outside its reasonable control — including cloud, network or vendor outages, cyberattacks, acts of government, war, civil unrest, natural disasters, epidemics, or labour disruption. This does not excuse an obligation to pay money already owed.

Disclaimers and liability

To the fullest extent permitted by law, the service is provided "as is" and "as available", without warranties of any kind, express or implied, including merchantability, fitness for a particular purpose, and non-infringement.

To the fullest extent permitted by law, our total liability to you for any claim arising out of or relating to these terms or the service is limited to the greater of (a) the amount you paid us in the three months before the event giving rise to the claim, or (b) fifty US dollars. We are not liable for indirect, incidental, special, consequential or punitive damages, or for lost profits, revenue, data or goodwill — including any business decision made in reliance on a valuation produced by the service.

Nothing in these terms excludes liability that cannot lawfully be excluded.

Ending the agreement

You may stop using the service and delete your account at any time from the account settings page. Deletion permanently removes your projects, campaigns, audits and reports; we keep the record of payments made, because we are required to retain financial records, but your email address and password are erased from it.

Unused wallet funds at the time of deletion are handled under our Refund Policy. We may terminate or suspend an account for a serious or repeated breach of these terms.

Changes

We may update these terms. If a change materially reduces your rights we will give notice by email to the address on your account before it takes effect. Continuing to use the service after that constitutes acceptance.

Governing law

These terms are governed by the laws of the Commonwealth of Pennsylvania, United States, without regard to its conflict-of-laws rules. The courts located in Allegheny County, Pennsylvania have exclusive jurisdiction, except that either party may seek injunctive relief in any court of competent jurisdiction.

If you are a consumer, this does not take away your local protections. Nothing in this section deprives you of the benefit of any mandatory rule of the law of the country where you live, including the right to bring proceedings there. Where such a rule conflicts with this section, that rule applies.

Contact

Immortal Reality PA LLC
6375 Penn Ave Ste B, Pittsburgh, Pennsylvania 15206, United States
support@bklink.uk