Research
AI Assistant Traffic Share: What Publisher Data Shows
In September 2026, AI assistants sent 0.9% of the average publisher's visits in mxverify's traffic data, against 37% from organic search and 39% direct. Across the 425 sites measured in both August 2026 and September 2026, the AI-assistant share fell by 0.11 points and organic search fell by 0.68 points. Other trackers put AI assistants at 0.32% to 0.43% of the visits they see. This post is rebuilt monthly.