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#due-diligence

backlink-vendor-accountability

How to Vet Link Building Companies Before You Hire One

Outreach agencies, guest-post marketplaces, link insertion sellers, press-release distributors and network operators all call themselves link building companies, and they deliver very different things. This guide shows how to tell which kind you are talking to, what each pricing model implies, which questions to ask in writing, and how to check a small paid pilot before committing to more.

Palash Bagchi · September 23, 2026 · 10 min read

backlink-roi

Buy Backlinks Safely: A Quality & Due-Diligence Checklist

Paid placements are sold on an authority score, but that number does not tell you whether the linking page has real visitors, who else the seller's network touches, or what happens if Google later flags an undisclosed paid link. This piece walks through the traffic, ownership-footprint, contract, and pricing checks worth running on a single placement before you pay.

Palash Bagchi · September 15, 2026 · 12 min read