Tag
backlink-roi
BV, the Backlink Value model behind bklink audits and mxverify's site reports, puts a dollar figure on what one link is worth to rankings. This post sets out the six principles that make that figure defensible: a formula from site strength rather than a price list, four levels of link, the site's own nofollow ratio, topical relevance, organic traffic only, and provenance on every number.
geo-aeo
Generative engine optimization is about getting cited in AI answers. Google says AI Overviews need no special optimisation beyond being indexed and snippet-eligible, OpenAI separates its search crawler from its training crawler, and the GEO study found quotations, statistics and citations lift visibility while keyword stuffing does not. Backlinks help a page get found and trusted, as in search, but do not buy a citation.
link-infrastructure
A backlink checker hands you a list of URLs and a single authority score. Backlink intelligence is the layer of work that turns that list into evidence: who actually controls a linking site, whether it behaves like a real publication, and whether a claimed placement can be verified. This piece walks through the three signal types behind that evidence and a real, public case where a decades-old authority score failed to predict what scrutiny eventually found.