agency-enterprise
Enterprise Link Auditing: Governance for Large Link Profiles
Enterprise link auditing is a governance problem, not a bigger version of a single-site mechanics problem: in-house SEO, an agency of record, and regional teams can all independently gain or lose links with no shared visibility. This piece covers who should own the audit process, how to set a documented cadence instead of running one-off cleanups, and how to keep an evidence log so decisions don't get re-litigated every time staff or agencies turn over. It also covers why large, multi-property enterprise domains draw more of the scaled, low-quality link schemes covered elsewhere on this blog.