Tag
backlink-roi
BV, the Backlink Value model behind bklink audits and mxverify's site reports, puts a dollar figure on what one link is worth to rankings. This post sets out the six principles that make that figure defensible: a formula from site strength rather than a price list, four levels of link, the site's own nofollow ratio, topical relevance, organic traffic only, and provenance on every number.
geo-aeo
Generative engine optimization is about getting cited in AI answers. Google says AI Overviews need no special optimisation beyond being indexed and snippet-eligible, OpenAI separates its search crawler from its training crawler, and the GEO study found quotations, statistics and citations lift visibility while keyword stuffing does not. Backlinks help a page get found and trusted, as in search, but do not buy a citation.
link-quality
Toxicity scores from backlink checkers aren't measuring one agreed-upon thing; each vendor defines "toxic" with its own markers, thresholds, and blind spots. This guide covers what those tools actually score under the hood, where free and paid options genuinely diverge, and the false-positive patterns that make a raw toxicity number worth investigating rather than acting on directly.
link-quality
Toxic, low-quality, and irrelevant backlinks get treated as one problem, but they carry different risk levels and need different responses. This piece separates the link-quality signals that actually correlate with penalty or ranking risk from the ones that are mostly SEO folklore, then walks through when to request removal, when to disavow, and when the correct move is to leave a link alone.