bklink docsHow bklink values links
BV in an audit — Site Strength, link levels, relevance, and the discounts for repeated links and syndicated copies.
bklink values every link with BV, the same model mxverify publishes. In an audit each link is valued in full context: the target it points to, the other links from the same site, and copies of the same article.
The authority
The full model, with every rate, multiplier and worked example, is published at bklink.uk/methodology and read from the same code that prices reports. This page summarises it.
The three factors
- Site Strength (0 to 100): half the linking site's Ahrefs Domain Rating, half its estimated organic traffic on a log scale. It sets the most a link from the site can be worth. Traffic that was never measured counts as none until it is fetched. A site Ahrefs does not rate is valued at $0.
- Link level (A to D): how likely search engines are to count the link.
- A editorial citation: kept in full.
- B guest, sponsored or placed post, or a directory listing.
- C press release, syndicated copy, profile, forum post, footer or sidebar link, and any nofollow link.
- D a site on one owner's link network.
- Relevance of the linking page to the target, from unrelated to same topic.
Discounts within one audit
- Repeated links from one site. A second link from the same site (a domain with its subdomains) keeps 20%, a third 10%, and each one after that half the one before, so one site is worth at most 1.4 times its best link.
- Syndicated copies. Every copy of a republished article other than the declared original keeps 5%.
- Worth $0: a missing link, a dead or non-indexable page, a site Ahrefs does not rate, or a link from the target's own site.
Caps
- Nofollow caps a link at level C.
- High-risk niche: a site likely to be adult, gambling, pharmacy, CBD, payday loans, counterfeit goods or piracy is valued for a buyer outside the niche, at most level C.
- Not in Google: a site Google lists no page of (two
site:searches at least 7 days apart found none, and nothing on record shows Google indexing it) is at most level C.
What BV is not
BV is the ranking benefit a link carries, in dollars. It is not a price anyone charges, not what a link will do for one site, and not a statement about a site's quality.